North Italia Pi Day x SXSW

Brand Identity | 2023

Campaign branding to create a national moment for North Italia’s annual Pi Day celebration. While it’s a chain, it’s one that takes pride in its deep-rooted connection to the communities where its restaurants are located so we wanted to connect with North Italia fans by celebrating their love for local flavors. To do this, we launched a dynamic social and digital campaign highlighting how each North Italia location would feature a pizza crafted to suit local tastes, made with locally-sourced ingredients, and available for a limited time.