For North Italia's annual Summer Sips campaign, we aimed to craft a distinct identity both tonally and visually that embodied the spirit of relaxation and the anticipation of sunnier days. Our approach focused on creating a warm and inviting atmosphere that resonated with the essence of summer—perfect for enjoying refreshing drinks and savoring moments of leisure. Through thoughtful messaging, we created design templates that married North Italia’s core branding with photo treatments and colors that evoked our take on an Italian summer.